Shopify Product Page Mastery: How to Implement Custom Highlight Sections for Any 2.0 Theme

Elevate Your Product Pages: A Guide to Custom Shopify Highlight Sections

As a Shopify migration expert at Shopping Cart Mover, I've seen countless merchants strive to make their product pages truly stand out. In the competitive world of e-commerce, simply listing features isn't enough; you need to engage, inform, and convert. One of the most effective ways to achieve this is by adding dynamic, visually appealing product highlight sections that quickly communicate key benefits and unique selling propositions.

Recently, a thread in the Shopify Community caught my eye, perfectly illustrating this common need. A merchant, @saqlain1, using the 'Smile' theme, was looking to implement a specific type of product highlight section. Their vision was clear: a series of distinct icons and titles, each clickable to reveal more detailed information in a popup, all seamlessly integrated with their brand's primary color, #0B283D. They even provided a screenshot, showcasing a professional, branded look they aimed to replicate.

This request highlights a universal challenge: how to present complex product information concisely and attractively without cluttering the page. The solution provided in that thread was a brilliant example of leveraging Shopify's flexible architecture, particularly with Shopify 2.0 themes, to create a custom, high-impact section.

Why Custom Product Highlights Are a Game-Changer

• Enhanced User Experience (UX): Customers can quickly scan key benefits, then dive deeper into details that interest them, without leaving the product page.
• Improved Conversion Rates: Clear, concise communication of value propositions directly addresses customer pain points and builds confidence.
• Brand Consistency: Custom sections allow you to perfectly match your brand's aesthetic, from colors to typography, reinforcing your identity.
• Reduced Bounce Rates: Engaging content keeps visitors on your page longer, increasing the likelihood of a purchase.
• No Apps Needed: For many custom features like this, you can avoid subscription fees and potential conflicts by integrating directly into your theme.

Building Your Own Product Highlights Section: A Step-by-Step Guide

The beauty of Shopify 2.0 themes lies in their modularity, allowing merchants to create and manage custom sections directly from the theme editor. The solution shared by @alaattincagil in the community thread is a perfect blueprint for this.

Step 1: Access Your Theme Code

First, navigate to your Shopify Admin:

1. Go to Online Store > Themes.
2. Find your current theme (or a duplicate for testing) and click Actions > Edit code.

Step 2: Create a New Section File

Under the Sections directory, click Add a new section. Name it product-highlights. This will create a new file: product-highlights.liquid.

Replace everything inside this new file with the following code:

  {% if section.settings.heading != blank %}
    
{{ section.settings.heading }}
  {% endif %}
  

    {% for block in section.blocks %}
      
        
          {% if block.settings.icon != blank %}
            {{ block.settings.icon | image_url: width: 120 | image_tag: loading: 'lazy', alt: '' }}
          {% endif %}
        
        {{ block.settings.title }}
        ›
      

      

        

          ×
          
            {% if block.settings.icon != blank %}
              {{ block.settings.icon | image_url: width: 160 | image_tag: loading: 'lazy', alt: '' }}
            {% endif %}
          
          
{{ block.settings.title }}
          
{{ block.settings.text }}
          {% if block.settings.link != blank %}
            {{ block.settings.link_label }}
          {% endif %}
        
      
    {% endfor %}
  






{% schema %}
{
  "name": "Product highlights",
  "settings": [
    { "type": "text", "id": "heading", "label": "Heading", "default": "Highlights" },
    { "type": "color", "id": "brand_color", "label": "Brand color", "default": "#0B283D" },
    { "type": "color", "id": "icon_bg", "label": "Icon circle color", "default": "#E3ECF2" }
  ],
  "blocks": [
    {
      "type": "highlight",
      "name": "Highlight",
      "settings": [
        { "type": "image_picker", "id": "icon", "label": "Icon" },
        { "type": "text", "id": "title", "label": "Title", "default": "Clean Ingredients" },
        { "type": "richtext", "id": "text", "label": "Popup text", "default": "
Write a short explanation here.
" },
        { "type": "url", "id": "link", "label": "Button link" },
        { "type": "text", "id": "link_label", "label": "Button label", "default": "Learn more" }
      ]
    }
  ],
  "presets": [{ "name": "Product highlights" }]
}
{% endschema %}

Step 3: Save and Add to Your Product Template

After saving the file, go to Online Store > Themes > Customize. Open your product template (e.g., Default product). You can now add the new Product highlights section from the left sidebar. Each highlight is a 'block' within this section, allowing you to easily add icons, titles, popup text, and optional 'Learn more' links directly from the theme editor, without touching any more code.

Understanding the Code: A Brief Technical Dive

• Liquid (HTML Structure): This part defines the layout of your highlights and modals. It uses Liquid variables to pull in settings like brand colors and block content.
• CSS (Styling): The embedded